Investing can feel abstract, with statements full of tickers and percentages. But by owning diversified portfolios through ETFs and mutual funds, investors hold shares in companies like Apple, Microsoft, and Amazon—brands most know and use.

The key to long-term success? Understanding that earnings drive stock performance. While market headlines can stir anxiety, Jason and Tendai remind us that good businesses can adapt and grow, even through downturns. Staying invested, despite short-term noise, is essential.

Bottom line: You own some of the world’s best companies. And that’s worth holding onto.

This material is not financial advice or an offer to sell any product and is not a recommendation to buy or sell any particular security. The opinions expressed are those of the Saling Wealth Advisors’ Management Investment Team. The opinions referenced are as of the date of publication and are subject to change due to changes in the market or economic conditions and may not necessarily come to pass. Past performance is not indicative of future results. All investments involve risk, including loss of principal and there is no guarantee that investment objectives will be met.

Saling Wealth Advisors (“SWA”) is an independent SEC registered investment advisor. Any reference to or use of the terms “registered investment adviser” or “registered,” does not imply that SWA or any person associated with SWA has achieved a certain level of skill or training. This material is provided for informational and educational purposes only. More information about SWA including our advisory services, fees, and objectives can be found in our Form ADV Part 2A and/or Form CRS, both of which are available upon request.